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The key word here is “multitasking.” While some industry analysts talk about consumer erosion in one medium for the sake of another, TV never killed the radio star. It just created different stars. So, it seems likely that people will be reading, viewing, listening and using media as it suits their needs.
That’s not to say it isn’t a jungle out there. Competition for eyeballs is still fierce. And in forecasting next year’s advertising spending, media analysts and executives are not looking through rose-colored TV screens.
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