Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Black Entertainment Television has partnered with General Mills to launch a nationwide campaign to promote healthy lifestyles and eating habits among BET’s audience.
Washington, D.C.-based BET has established the nonprofit BET Foundation to produce public service announcements, collateral materials and interactive initiatives. General Mills of Minneapolis assisted with the in-house development of print and interactive projects.
Debra Lee, president and chief operating officer at BET, said that one of the primary objectives of the new campaign is to lower the obesity rate of African Americans females.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in