BET THE BUDGET: Creative Media Plan

We sometimes notice ad campaigns in which the media plan seems at cross purposes with the creative execution. This ad for a gambling resort represents a happy instance in which the media plan is the creative execution. In the copy, Salt Lake City-based Williams & Rockwood pokes fun at itself: ‘ . . . rather than fork out more money to those ad wizards who came up with this announcement, we’d much rather give out big money to people like you.’
Copyright Adweek L.P. (1993)

Recommended articles