Best Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer Vacations

The hotel chain is also debuting a chatbot

Best Western is running a summer campaign that uses IBM Watson's artificial intelligence to provide travel tips. Best Western

Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That’s standard fare for the summer. The difference for this campaign? Best Western is turning to artificial intelligence with IBM Watson.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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