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Touting one’s company as being “honest” may be a time-honored strategy to attract customers. In light of the corporate scandals that have surfaced of late, however, such a tactic may be more topical than ever.
Korey Kay & Partners’ new print ad promoting its services brings such issues to mind. The ad, which broke in the August issue of Chief Executive magazine, features bold, black copy on a yellow background.
“Honest ad agency looking for a few honest clients,” proclaims the copy.
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