‘Best Job’ Proves Best at One Show

The campaign invited the public to apply for the “Best job in the world,” a six-month blogging assignment from a resort on Hamilton Island overlooking the Great Barrier Reef. Contestants uploaded 60-second video applications for the caretaker job. The winner, a British charity worker named Ben Southall, was revealed this week. He receives a six-figure salary as part of the prize.

The first Green Pencil honoring excellence in environmentally conscious advertising, presented by Chris “Ludacris” Bridges, went to Goodby, Silverstein & Partners, San Francisco, for its Haagan-Dazs “Help the honey bees” campaign that included a Honey Bee Vanilla flavor, a TV spot, online videos, a Web site and flower-seeded print ads to raise awareness and funds for research to help save the dwindling bee population.

“This year is truly a showcase of brilliant new ideas and it is inspiring to see so much cause-related advertising,” said Mary Warlick, CEO of The One Club.

U.S. agencies won the most Pencils with 39, including 8 gold, 15 silver and 16 bronze awards.

The gold winners were: Goodby for Haagen-Dazs, in innovative media and integrated branding campaign; NYC & Company and Warner Bros. for “Oasis Dig Out Your Soul in the Streets” from Bartle Bogle Hegarty, New York, in innovative media; Droga5, New York, for “The Great Schlep” for the Jewish Council for Education & Research in non-broadcast; Saatchi & Saatchi, New York, won two for Crest, one for a three-spot TV campaign and a second for the single spot “Lice”; TBWA\Chiat\Day, New York, for Skittles’ “Pinata” TV spot;  and 72andSunny, Los Angeles, for a Nike cinema commercial.

Download the complete list of this year’s One Show winners.