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Though Best Buy’s creative assignment stays at Crispin Porter + Bogusky, the MDC Partners’ shop was stung today by the retailer’s decision to consolidate its $300 million media business at Publicis Groupe’s Starcom. That shop, meanwhile, is enjoying a week of riches.
The assignment had been shared by the two agencies, with Starcom handling media buying and Crispin overseeing planning chores.
That marks two wins (MetLife and Cadbury’s Milka brand) and a loss of note in the brief CEO tenure of Crispin’s Andrew Keller, who was promoted to chief executive as October drew to a close after serving as the shop’s creative leader.
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