Best Buy Sorry for Tweet Joking About ‘Serial’ Murder at Its Store

Says it lacked 'good judgment'

Headshot of Kristina Monllos

Best Buy had to pull a misguided tweet today that referenced the hit podcast Serial— which is based on a murder that happened outside one of its stores—a familiar exercise for many gaffe-prone brands.

As to be expected, consumers weren't happy with the brand making light of the real-life killing that is investigated in the podcast. In 1999, high schooler Hae Min Lee was murdered in a Best Buy parking lot in Maryland, and prosecutors have said the killer made a call from a payphone outside the store after strangling the girl.

Best Buy tweeted today: We have everything you need. Unless you need a payphone. #serial.

In just more than an hour, the tweet got hundreds of responses, many of them chastising the brand. Best Buy did not immediately respond to a request for comment. It did apologize on Twitter, however: 

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.