Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Two big electronics retail accounts were active last week, as Best Buy launched a search for a shop to handle its estimated $50 million national broadcast-buying business, while Circuit City split with TBWA\Chiat\Day.
TBWA\C\D’s New York office handled about a $50 million portion of the Richmond, Va., chain’s $150 million ad account, the rest of which was in-house. It couldn’t be determined if Circuit City will take the agency’s portion in-house or launch a search. A company representative could not immediately be reached.
Best Buy would give the winner a foot in the door of a company whose total spend is an impressive $300 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in