Best Buy's Home Experts Are the Stars of Its Fall Campaign

Home electronics retailer wants to tell customers it's more than a place to buy stuff

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Whether it’s tricking out your home office or preparing a meal for that special someone, Best Buy home experts are there to help in-store, online and at home.

That’s the promise made in two new spots from the consumer electronics retailer, which began airing Sept. 26 and help kick off the brand’s busiest season of the year.

It’s apt for a banner whose comeback was in part predicated on bolstering customer service, differentiating it from its competitors both online and off.

“This next phase of our brand campaign puts the spotlight on our customers and helps to remind them how they can become the everyday hero in their own story,” said Molly Kinsella, vp of creative at Best Buy, in a statement.



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