Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Whether it’s tricking out your home office or preparing a meal for that special someone, Best Buy home experts are there to help in-store, online and at home.
That’s the promise made in two new spots from the consumer electronics retailer, which began airing Sept. 26 and help kick off the brand’s busiest season of the year.
It’s apt for a banner whose comeback was in part predicated on bolstering customer service, differentiating it from its competitors both online and off.
“This next phase of our brand campaign puts the spotlight on our customers and helps to remind them how they can become the everyday hero in their own story,” said Molly Kinsella, vp of creative at Best Buy, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in