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Bess Eaton Coffee Shop & Bakery has named RDW Group its agency of record.
The account, valued at $2 million in annual billings, is expected to encompass radio and outdoor advertising, public relations, promotions, and Web site development.
The Westerly, R.I., client is looking for help competing against rivals in New England that include Dunkin’ Donuts, Honey Dew Donuts and Starbucks.
RDW was tapped following “three to four very lengthy phone conversations,” as well as three presentations, said agency senior vice president Josh Fenton.
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