Bertucci's Goes Live With Revamped Site

BOSTON Bertucci’s Brick Oven Pizzeria has launched a newly redesigned Web site. The work was done by the chain’s two agencies, Cronin & Co. in Glastonbury, Conn., and Wallwork & Curry in Boston.

The new bertuccis.com seeks to underscore the authenticity and quality of Bertucci’s Italian fare. All pages throughout the site are headlined with the Bertucci’s logo and a glowing brick-oven flame in the background. The centerpiece of the home page is a series of black-and-white and color cross fades, including an elderly Italian man drinking a glass of red wine, and a close-ups of dishes such as Sicilian scallops and bruschetta.

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