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Berry-Brown Advertising in Dallas is fronting a spot television campaign that will run concurrently with a menu promotion in April for East Coast restaurant chain Friendly’s.
Looking to win families back from casual dining concepts like Applebee’s, Chili’s and other competitors, Friendly’s is launching Taste of the Tropics, a menu promotion backed by $3 million in radio and television advertising breaking in mid-April and a May freestanding insert drop.
Berry-Brown chairman Bob Berry said his shop has been doing creative and collateral project work for the Wilbraham, Mass.,
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