Bernstein-Rein Urges Thrifty Customers to 'Book Smart'

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CHICAGO Bernstein-Rein uses obnoxious travel behavior as a humorous entry point to tout Thrifty Car Rental in a new advertising campaign breaking this weekend.

Television spots from the Kansas City, Mo., independent agency revolve around the tagline, “Book smart.” In one ad, a sports fan attempts to stuff a cooler into an airplane’s overhead bin, but ends up dumping ice on the passengers underneath.

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