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CHICAGO Bernstein-Rein uses obnoxious travel behavior as a humorous entry point to tout Thrifty Car Rental in a new advertising campaign breaking this weekend.
Television spots from the Kansas City, Mo., independent agency revolve around the tagline, “Book smart.” In one ad, a sports fan attempts to stuff a cooler into an airplane’s overhead bin, but ends up dumping ice on the passengers underneath. “This is not what smart travelers do,” says a voiceover as the spot cuts to Thrify’s Web site.
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