Bernstein-Rein Looks Sharp for Stilletto

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CHICAGO Super-premium spirits importer Stilletto Brands has tapped independent agency Bernstein-Rein as its lead advertising agency, the shop confirmed.

The Kansas City, Mo., independent agency will focus on the introduction of Stiletto Super Premium Vodka later this year. The vodka will be available in chocolate, vanilla and mint flavors. The agency will market the product through traditional broadcast and print advertising, as well as several nontraditional methods.

“One of the exciting things about launches today is the tremendous variety of integrated resources we employ,” said agency chief operating officer Steve Bernstein, in a statement.



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