Bernstein-Rein Hits it Off With Royals

KANSAS CITY, MO. – For the first time in its 25-year history, the Kansas City Royals Baseball Club selected an outside agency for its advertising. Bernstein-Rein here will handle advertising and related for the club, which has handled its marketing in-house. The agency is currently conducting research for the Royals.
Copyright Adweek L.P. (1993)