Bernstein-Rein Adds Bayer’s B-to-B Duties

CHICAGO Bernstein-Rein has landed business-to-business duties for Bayer Animal Health after a two-month review, according to the agency.

The assignment for the Kansas City, Mo., shop includes all marketing communications to veterinarians for the company’s equine, livestock, canine and feline pharmaceutical products. Bernstein-Rein currently has handled consumer advertising for the division since 1996.

The shop will provide research, print and online advertising, collateral and direct marketing for the Kansas City company. Bernstein-Rein’s consumer assignments for Bayer Animal Health include Advantage flea control, K9 Advantix flea, tick and mosquito protection and HealthyLife pet food.

Bayer Animal Health’s business-to-business accounts were previously with Stevens & Associates in Kansas City. Billings for the b-to-b account were undisclosed.