Berndt to Run Ogilvy HQ

NEW YORK Ogilvy & Mather has promoted Andy Berndt, a group creative director and former top account handler before he joined Ogilvy in 1998, to the new post of managing director of the New York headquarters. The move takes effect April 1.

Berndt, 38, will steer operations across all departments—duties previously held by Bill Gray, who in July rose to co-CEO of North America, along with Carla Hendra, the WPP Group shop said. (Before that, Gray was New York president.) Berndt will report to Gray.

Berndt also will work closely with Michelle Bottomley and Harvey Kipnis, co-managing directors of OgilvyOne in New York. Bottomley and Kipnis rose to their posts last month.

As a group creative director, Berndt partnered with Jeff Curry and worked on accounts such as IBM, Lenovo, Ameritrade and Yahoo! The duo led one of nine groups under co-executive creative directors David Apicella, Chris Wall and Jan Leth. The agency has not determined whether it will fill Berndt’s slot, a representative said.

Before Ogilvy, Berndt was a worldwide account director on Apple at TBWA\Chiat\Day in Playa del Rey, Calif. Earlier in his career, he held senior account posts at Wieden + Kennedy, where he worked on Nike and the launch of Microsoft’s Windows ’95.

“It’s the highest order challenge to get big ideas that yield great creative across any media, demonstrable business results and sense of pride,” said Berndt, in a statement. “If I can help do that—for Ogilvy and for our clients—going forward, that’s the brass ring.”

Said Gray: “A creative revolution is taking place in our business. Andy’s experience as both an award-winning creative and a proven account leader makes him ideal for the times.”