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NEW YORK–The Bermuda Department of Tourism has handed its estimated $10 million account to Arnold McGrath, agency president Stephen Badenhop confirmed. The New York shop beat out three-year incumbent J. Walter Thompson in New York and two other undisclosed contenders following strategic and creative pitches earlier this month [Adweek Web, Feb. 8].
Tourism minister David Allen and assistant director of tourism Cherie Whitter, who led the review, could not be immediately be reached for comment.
Arnold McGrath is charged with creating a new brand campaign that will attract more visitors to the destination, said Badenhop.
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