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McCann Set to Gain on Classic, Sources Say
NEW YORK–Berlin Cameron & Partners’ has won responsibility for launching Coca-Cola’s new bottled water with a TV, radio and print effort aimed at women expected in June.
Coke is close to unveiling the Dasani brand in regional markets as early as next month. Dasani, Coke’s first entry in the category, will go head-to-head with Pepsi’s Aquafina brand. Both Dasani and Aquafina are purified waters, as opposed to spring waters such as Evian.
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