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NEW YORK--Volkswagen of America is trying to create a new era for itself in the U.S. with new executive leadership, and the introduction of its most important new" />
NEW YORK--Volkswagen of America is trying to create a new era for itself in the U.S. with new executive leadership, and the introduction of its most important new" />

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Berlin steers Volkswagen in the U.S. By David Kile

NEW YORK--Volkswagen of America is trying to create a new era for itself in the U.S. with new executive leadership, and the introduction of its most important new

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Berlin, who came DDB from Omnicom agency Goodby, Berlin & Silverstein last spring, has taken control of the U.S. portion of the VW account, according to DDB Worldwide president John Bernbach, who continues to oversee the business on a global basis.
New advertising for the German automaker, which has a heavy “Euro” look to it and makes less use of the Fahrvergnugen theme than in past efforts, was overseen by Berlin.

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