Berlin Cameron Taps Planning Chief

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Carla Serrano is used to stepping outside the everyday.

Heading into the Labor Day weekend, the native Canadian was set to go on her family’s annual camping trip, where obtaining the “the most basic things, like water, food and shelter, require a lot of physical exertion,” she said. “It’s purifying.”

This week, Serrano begins her new job as head of account planning at WPP Group’s Berlin Cameron/Red Cell, a new post at the estimated $800 million shop.

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