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Continuum Health Partners, a consortium of New York City-area hospitals, will introduce its first full-scale campaign via Berlin Cameron & Partners designed to reinforce the quality of care it offers.
The push includes nine understated TV spots shot by director Tony Kaye, and print ads. Budget is undisclosed.
One commercial features an extended image of a woman staring at her reflection in a dryer as her clothing tumbles in circles. Graphics appear on-screen in succession: “Wash. Dry.
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