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BrandShop, a digital commerce agency, has been acquired by Beringer Capital, Adweek’s parent company. Terms of the deal were not disclosed. Reuben Hendell, the agency’s co-founder and CEO, will continue to lead the company.
“The vast majority of ecommerce solutions in the market today are designed to serve retailers, but we see a significant need to assist and serve consumer brands by helping them unlock the power of the data and corresponding analytics that come from enabling direct commerce,” said Brian Martin, vice chairman of Beringer Capital, in a statement. “We
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