Berger Kings: A Family Affair

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Ammirati Puris Lintas didn’t have to bring copywriter Matthew Berger up to speed on his most recent assignment–adding a verse to Burger King’s famed jingle “Have It Your Way.”
The staffer grew up with the tune–his father, Dennis Berger, created it in the 1970s, when the fast-food giant’s ad account was at BBDO in New York.

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