Berenson Plans For The Future With New Hires

Looking to shore up its management ranks, Berenson, Isham & Partners last week named C. David Kaye senior vice president of client services and Daniel Alexander vice president of finance and administration. Both are new positions at the 30-person Boston shop.
Kaye worked as an independent marketing consultant for eight years before joining Pamet River Partners in Boston one year ago. At Pamet, he served as group account director, overseeing direct marketing projects for MCI Systemhouse, a unit of the telecommunications giant specializing in systems integration.
Kaye was recruited by Berenson, Isham president Anders Ekman. The two have been friends for 15 years, since working on the Converse business at Ingalls Advertising in Boston. “I worked for him” in those days, Ekman said.
Anderson had been vice president of finance at Leonard/Monahan, the Providence, R.I., agency that shut its doors this spring. He has also worked as a controller at Arnold Communications and Crosson & Partners, both in Boston.
Ekman called Kaye and Anderson “the next generation” of Berenson, Isham management. Adding experienced senior staff is essential if the shop–which handles mainly direct marketing projects for business and consumer clients, including Fidelity Investments and Club Med–is to continue growing. “This is very much a long-term effort to build this company,” Kaye said.
Chairman and executive creative director Paul Berenson, who co-founded the shop 27 years ago, has been looking to groom managers in preparation for his eventual retirement.
One recent hire, creative director Ron Rossi, imported last year from Bozell Direct in New York, left the shop after just seven months [Adweek, Dec. 15, 1997]. Berenson resumed day-to-day management of the six-person creative department when Rossi departed and will continue to oversee the unit for the foreseeable future, Ekman said.