Bentley Takes Swardlick Back to School

BOSTON Swardlick Marketing Group has picked up advertising chores for Bentley College and will fashion camapigns designed to position the school as one of the nation’s best business universities, the agency said.

The Portland, Maine-based independent will service the client from its Newton, Mass., office. Bentley is located in Waltham, Mass.

Swardlick said it added the business following a review of undisclosed agencies. Billings were not disclosed, but ad spending likely will be in the $500,000-1 million range.

The last sizeable ad campaign for Bentley came in late 2002 from KPC/Christopher Thomas in Boston. That effort touted the school as “America’s first business university.”

—Adweek staff report