BeNow Teams With U.K.’s SmartFocus

BOSTON Database marketing company BeNow said it has forged an alliance with software and analytical solutions provider SmartFocus.

The agreement allows BeNow to use SmartFocus’ applications as a component of its hosted database marketing package and also lets BeNow resell SmartFocus software.

“SmartFocus offered us a comprehensive, integrated suite of solutions that are not only intuitive to use, but enable us to deliver sophisticated marketing solutions quickly and easily,” said Brad Neuenhaus, chief executive officer of BeNow in Wakefield, Mass. “We believe that SmartFocus can most effectively complement our segmentation, campaign management and modeling capabilities, and help us to continue delivering breakthrough results for our clients.” SmartFocus is located in Bristol, England.

BeNow clients include Ameristar Casinos, Digitas, GBC, Hammacher Schlemmer and Rhodes Furniture.

—Adweek staff report