BeNow Teams With U.K.'s SmartFocus

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Database marketing company BeNow said it has forged an alliance with software and analytical solutions provider SmartFocus.

The agreement allows BeNow to use SmartFocus’ applications as a component of its hosted database marketing package and also lets BeNow resell SmartFocus software.

“SmartFocus offered us a comprehensive, integrated suite of solutions that are not only intuitive to use, but enable us to deliver sophisticated marketing solutions quickly and easily,” said Brad Neuenhaus, chief executive officer of BeNow in Wakefield, Mass.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in