Bennett+Dunne Tapped

Bennett+Dunne Integrated Marketing has expanded its relationship with the regionalRoche Bros. Supermarkets chain.

The seven-person shop in Framingham, Mass., which has worked with Roche Bros. on direct marketing projects for a year, has been tapped by the client to create and place a radio and print campaign.

The goal of the yearlong effort is to help the Wellesley, Mass.-based chain of 14 stores compete against larger rivals such as Stop & Shop and J. Sainsbury properties Shaw’s Supermarkets and Star Market, said agency president Doug Bennett. The shop is in the midst of crafting a long-term image strategy for the client, he said. Work will likely begin appearing next month with a budget in the mid-six figures.