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Bennett+Dunne Integrated Marketing has expanded its relationship with the regionalRoche Bros. Supermarkets chain.
The seven-person shop in Framingham, Mass., which has worked with Roche Bros. on direct marketing projects for a year, has been tapped by the client to create and place a radio and print campaign.
The goal of the yearlong effort is to help the Wellesley, Mass.-based chain of 14 stores compete against larger rivals such as Stop & Shop and J. Sainsbury properties Shaw’s Supermarkets and Star Market, said agency president Doug Bennett.
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