Bennett+Dunne Scores Work From Globe Division

Bennett+Dunne Integrated Marketing closed out its year on a positive note last week, adding a project from a division of The Boston Globe.

The Framingham, Mass., agency was hired by Globe Specialty Products to introduce JobSource, a weekly help-wanted publication already available in greater Boston, to the Eastern Massachusetts marketplace. JobSource, published in a tabloid-newspaper format, is distributed free of charge in street dispensers, at transit stations and in some retail locales.

Bennett+Dunne was chosen by the Westborough, Mass., client without a review, based largely on direct mail pieces the agency had sent out to solicit business for itself, said Doug Bennett, Bennett+Dunne’s president.

The shop—via direct mailers set to drop in January and February—will target JobSource’s potential advertiser base of human-resources directors and hiring managers.

Radio advertising will be used to reach consumers and is timed to coincide with the expansion of the publication in early February. The positioning line is, “Get JobSource. And get goin’.”

The budget was not disclosed but is believed to be in the six-figure range.

Bennett+Dunne does not ex-pect, however, to do any work for the Globe, the largest daily news paper in New England and a unit of The New York Times Co. The Globe’s account had been with Boston shop Holland Mark, which closed its doors in October.

As yet, no review has been launched, nor has the business been assigned elsewhere. The newspaper has said it will wait until the new year begins before making any decisions. Globe spending has dwindled in recent years to about $1-2 million, and the account has become increasingly focused on direct materials.