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ATLANTA Start-up Benevolink is considering four shops in a review for its estimated $10 million advertising account, sources said.
The Atlanta-based micro-investment company has narrowed its choice to WPP Group’s J. Walter Thompson, Grey Global Group’s Grey, independent Match and Fitzgerald + Co., a unit of the Interpublic Group, all in Atlanta, sources said. There is no consultant.
Initially, the company called itself Lion’s Share. In February the name was changed to Benevolink. Grey in Atlanta created a logo and developed some strategic planning over the last six months for the company, according to shop president and chief creative officer Joel Babbit.
“It’s
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