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Benefit Cosmetics pulled off a hair-raising stunt that’s scored the brand its third Guinness World Record, and this one came just in time for National Brow Day, which is today.
The new record is for the most people filling in their eyebrows simultaneously—295 people participated in the stunt on Sept. 28 in San Francisco.
Maggie Ford Danielson, Benefit’s chief beauty ambassador as well as the daughter and niece of Benefit’s co-founders, said the whole event was about more than setting a world record.
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