Ben Silverman, NBC Entertainment/Universal

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Ben Silverman has been called many things-whiz kid, wunderkind, party boy-but he doesn’t shy away from another sobriquet, “marketer.”

Visitors to Silverman’s office, for instance, will spy a poster of P.T. Barnum, a reminder of Silverman’s days at Tufts University, where he was the proud recipient of the school’s P.T. Barnum award. The former agent, producer and branded-entertainment facilitator has long identified with Barnum, one of the greatest marketers of all time. But even that term can be limiting.

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