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Earlier this year, Unilever-owned ice cream brand Ben & Jerry’s launched its “Peace Pop” fair trade range which will now aim to “transport” users to a summer festival by introducing Snap’s augmented reality (AR) “pack scan” feature.
Created by Mindshare Global, the AR lens will target Gen Z users, allowing them to scan individual multi-packs of the ice cream to access the virtual festival experience.
The incentive will run across hundreds of thousands of Peace Pop packs throughout the U.K.
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