Ben & Jerry's Teams With Snap for Peace Pop On-Pack Festival Activation

The AR feature will target Gen Z consumers to experience a virtual summer festival

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Earlier this year, Unilever-owned ice cream brand Ben & Jerry’s launched its “Peace Pop” fair trade range which will now aim to “transport” users to a summer festival by introducing Snap’s augmented reality (AR) “pack scan” feature.

Created by Mindshare Global, the AR lens will target Gen Z users, allowing them to scan individual multi-packs of the ice cream to access the virtual festival experience.

The incentive will run across hundreds of thousands of Peace Pop packs throughout the U.K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in