Ben & Jerry’s Teams With Snap for Peace Pop On-Pack Festival Activation

The AR feature will target Gen Z consumers to experience a virtual summer festival

Ben & Jerry's has teamed with Snap for its Peace Pops packaging activation

Earlier this year, Unilever-owned ice cream brand Ben & Jerry’s launched its “Peace Pop” fair trade range which will now aim to “transport” users to a summer festival by introducing Snap’s augmented reality (AR) “pack scan” feature.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.