Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Ben & Jerry’s has named M Booth & Associates as its public relations firm. The hire is designed to help the company promote new products that are being launched in conjunction with the ice cream maker’s 25th anniversary later this year.
The pr agency’s work for the Vermont-based ice creamery, made famous by innovative flavors such as Cherry Garcia, will include media-based programs and events. Those initiatives will be set to coincide with the company’s birthday Aug.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in