Ben & Jerry’s Among Brands Testing Stickybits Barcodes

Ice cream chain Ben & Jerry’s has kicked off a promotion, giving away T-shirts to consumers who have downloaded the new version of the Stickybits mobile barcode scanning app.

Stickybits is a free application that lets users scan barcodes with an iPhone or an Android phone. Each barcode has digital content associated with it, and some, have special deals and promos that are revealed once the barcode is scanned. Version 2 of the app launched this week.

Ben & Jerry’s is one one of at least 10 advertisers that have created paid promotions using Stickybits’ platform, according to