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Continuing the “Journey to the Peak” campaign from last year’s Super Bowl, Paramount+ and creative agency Droga5 return to the brand’s iconic mountain with an eclectic new mashup of animated and human characters in wacky scenarios.
The streaming service released two new 30-second spots: “The Storm,” making its debut on Feb. 26 on SNL, and “Cave Painting,” which launched at the Winter Olympics on Feb. 14.
In “The Storm,” Bumblebee, Spock, Cedric the Entertainer, a Crank Yanker and others are hanging out together when a rainstorm suddenly breaks out.
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