Belo Interactive Debuts Ad Tool

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DALLAS Belo Interactive, the Internet subsidiary of Belo Corp., has launched AdCenter, a self-service advertising tool for businesses promoting products and services online, the company said.

Powered by Amazing Media’s AdVariant product, AdCenter is available on Belo’s 24 local Web sites, according to the company. Advertisers can use the service to create rich-media display ads and geographically target their campaigns at Belo Interactive’s Web sites, Belo said. Users can also pay online via a secure service and monitor the results of their efforts, a Belo representative said.

AdCenter’s



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