Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BellSouth was not able to pull off a merger with Sprint last week, but executives acknowledged a plan to combine one segment of their advertising account.
New York’s Merkley Newman Harty and WestWayne here, which split a variety of BellSouth accounts and share corporate branding duties, will face off for the latter portion of the business, estimated at $21 million.
“There is a corporate consolidation of the account under way,” confirmed Deb Spicer, BellSouth’s director of communications.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in