BellSouth Cuts Prices, Raises Ad Profile

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ATLANTA BellSouth launched a new ad campaign this week to promote price changes in its high-speed Internet service, the company said.

The work encompasses television and radio spots, newspaper ads, outdoor, Internet and direct mail. Messages targeting Hispanic and African-American consumers are part of the media mix. The ads will run in 30 markets throughout the Atlanta company’s nine-state service area through the fall, BellSouth said.

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