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SAN FRANCISCO Publicis & Hal Riney has hired integrated marketing specialist John Bellina from TBWA\Tequila. He will join the Publicis Groupe shop Monday as creative director and copywriter, an agency representative said.
Bellina served as executive creative director at the New York office of Tequila since May 2002, working with TBWA sister shop Chiat\Day to create integrated campaigns for Nextel, Absolut Vodka, Embassy Suites Hotels, Cunard and the Prostate Cancer Foundation. At Riney, he will work on Hewlett-Packard and new business, focusing on expanding the agency’s integrated marketing capabilities.
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