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DETROIT — DaimlerChrysler’s Chrysler Group is launching the “Game Zone” on Jeep.com with the goal of strengthening brand awareness, increasing customer loyalty and driving more visitors to the site.
The initiative was led by Jeff Bell, vice president for Jeep marketing, who in his former position of vp of marketing for all of the Chrysler Group, facilitated the development of several similar projects for the Chrysler brand.
The strategy for the interactive projects is developed by BBDO, Troy, Mich.;
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