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In a continuation of last year’s campaign for the Doubletake Documentary Film Festival, McKinney & Silver has found another supply of oddballs and eccentrics too real to dismiss and too provocative to mock.
Creatives at the Raleigh, N.C., agency wrote and shot three30-second television spots that pretend to be documentaries. The series of ads is airing in the Raleigh, Durham and Chapel Hill, N.C., area, where the annual festival is held.
One commercial focuses on the Handlebar Moustache Club, a tangle of Brits who discuss qualifications for membership and demonstrate the dangers of foot-long facial hair.
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