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‘Believe Again.’
The executive branch of our government seems to have a credibility problem. Whether it’s Iraq or Katrina, a straight answer is hard to come by. This administration makes Nixon look like the patron saint of the polygraph. The use of a question or statement that raises the credibility issue without beating consumers over the head in a partisan fashion seems wise. In matters where belief conflicts with fact, you have to let consumers complete the loop—let them come to your conclusion for you.
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