Beleaguered Citigroup Restructures Marketing, Communications

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As part of a strategy to reboot its financial investments and rebuild its portfolio, Citigroup said late last week that it would consolidate its global marketing and communications operations under Lisa Caputo, Citi’s CMO, and appoint Kate James as svp-global corporate communications.

Citigroup, New York, which posted a $5.1 billion loss in Q1 of 2008 and a nearly $10 billion loss in Q4 last year, is in the process of streamlining by cutting more than 13,000 jobs from its global workforce of more than 300,000.

According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in