Beldings Making Waves Awards Show Chooses A 'sellout' Theme

The Los Angeles Advertising Club’s 32nd annual Belding Awards are undergoing some changes this year and, as usual, not without controversy.
The ad theme for the March 26 event at The Palace in Hollywood is “Selling out.” The call for entries booklet, created by last year’s Sweepstakes winner, TBWA Chiat/Day in Venice, Calif., is entitled “How to Sell Out–A Complete Guide for the Advertising Professional.” Chapter headings include such titles as “Turning Awards Into Cold, Hard Cash.”