Zimmerman created three eye-catching print ads, each featuring a different subject photographed by Theo Westenberger, known for his portraits of celebrities in unusual places. In addition to the underwater shot of Burnham in a director’s chair, there is one of New York fashion designer Cynthia Rowley in a bathtub and another of entertainment lawyer Linda Edell skating on rollerblades in a business suit.The agency recommended the positioning line, ‘A refuge from everything ordinary.’Copyright Adweek L.P. (1993)