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AGENCY: Wilson, Horne, McClelland & Gray/Atlanta
CREATIVE DIRECTOR: Alex Wilson
ART DIRECTOR: Jeff Goss
COPYWRITER: Rich Halten
PHOTOGRAPHER: Brad Newton
CLIENT: Bekaert USA
Wire fencing material may not be the most glamorous stuff on the American marketplace, but that doesn’t mean it can’t be sold to a specialized audience with the same wit and wisdom as other business products.
In a bright and humorous campaign for Bekaert USA’s Gaucho lightweight field fence, Atlanta agency Wilson, Horne, McClelland & Gray treats agricultural consumers like intelligent professionals.
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