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Considering the sinkhole into which the major accounting firms have fallen recently, one would think now is not the time to launch the first ad campaign for a temp agency that specializes in filling top financial positions.
Resources Connection and ad agency Ground Zero, however, beg to differ.
A four-ad print effort for the company, by the Marina del Rey, Calif.-based shop, is breaking this month in business publications such as CIO and CFO. It features the tagline, “Get there with people who have been there before.”
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